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You’ve just created an amazing post. The visuals are stunning, the caption is on point, and it’s starting to get traction. But before you move on to the next thing, have you thought about how to get even more out of it? Enter: content repurposing!
Repurposing isn’t just about saving time (though that’s a big win); it’s about working smarter, not harder, to extend the life of your content and reach new audiences. Let’s break down how to make the most of every post you create.
Step 1: Start with Evergreen Content
Evergreen content—topics that stay relevant over time—makes repurposing so much easier. Think “how-to” guides, tips, or stories that resonate no matter when they’re read.
Pro Tip: Got a seasonal post? No worries! Update it with a fresh spin for next year.
Step 2: Slice It and Dice It
That long-form blog you wrote? It’s a goldmine. Break it into smaller pieces to create bite-sized content.
Turn key points into a carousel or infographic for Instagram.
Use quotes for Twitter or LinkedIn.
Record a quick video explaining one idea in detail.
Pro Tip: A single blog can turn into weeks of content if you plan it right.
Step 3: Switch Up the Medium
Not everyone consumes content the same way. Some people love watching videos, while others prefer scrolling through social media or reading emails. Repurposing your content for different formats helps you reach more people.
Turn a podcast episode into a blog post.
Create a slideshow from your webinar.
Use snippets of a video for TikTok or Instagram Reels.
Step 4: Repost with Purpose
Good content deserves a second (or third) life! Reposting isn’t lazy—it’s strategic.
Reframe the message to fit a trending topic.
Share old posts on “Throwback Thursday.”
Introduce it to new followers who missed it the first time.
Step 5: Adapt for Different Platforms
What works on Instagram might not work on LinkedIn. Tailor your content to fit the tone, style, and audience of each platform.
Professional tone for LinkedIn.
Fun and casual for Instagram.
Snappy and concise for Twitter.
Step 6: Analyse and Adjust
Pay attention to what resonates with your audience. Which pieces perform well? Which formats get the most engagement? Use these insights to guide future repurposing efforts.
Why Repurposing Works
Repurposing isn’t just efficient; it’s effective. It ensures your message reaches more people without you constantly reinventing the wheel. Plus, it gives your audience multiple chances to engage with your content—because let’s face it, not everyone sees your posts the first time around.
So, before you move on to your next big idea, take a moment to squeeze every last drop of value out of the one you’ve already created. Trust us, your content calendar will thank you!
Don’t forget to grab our eBook: Plan Your Content Day Like A Boss
for all the insider advice on how to prepare like a pro!
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